WEBTALK: Boundless Swedish Design

- the story behind the export success

Sweden furnishes and decorates the world – with boundless design. Sustainability, high quality and inclusiveness are criteria which Swedish interiors and furniture are associated with. Swedish design is not limited by borders and about 70 percent of our furniture production is exported. What´s the story behind the Swedish export success? And how does the Swedish Design Movement strengthen the Swedish brand?


Register for your free ticket for the webtalk

WEBTALK: Boundless Swedish Design
- the story behind the export success


Cecilia Ask Engström, Head of Industrial Development at The Swedish Federation of Wood and Furniture Industry.


Mimi Lindau Rikardsson, CMO, Blå Station
  • Mimi Lindau Rikardsson is one of the founders and owners of the furniture design company Bla Station. Together with her brother Johan they strive to put such furniture in production that they believe deserves a place in the market. Mimi's background is with the fashion industry but since Bla Station started in 1986 it has been to create a company with strong values around sustainability, functionality and design. She is driven by curiosity and desire to find what is not already seen and discovered. On a daily business she is head of Export, Marketing and Communication and on her free time she looks for treasures in whatever shape they may come, chantarelles, amber or flee market finds.
Cristiano Pigazzini, Design Manager, NOTE Design Studio
  • Cristiano Pigazzini work as a design manager and is oneof the founders of the Note studio. He grew up in Lecco, a small town overlooking the Lake Como. Since 2004 Cristiano haslived in Stockholm, with his girlfriend and two children - aged 6 and 12. He has an education in design management and economics, When not working Cristiano Pigazzini loves football, electronic music and walking in the mountains.
Nasim Koerting, Head of Design at TOG (The Office Group), London
  • Originally from Sydney, Australia, Nasim Köerting joined TOG in 2019 as Head of Design after founding and running London-based design practice Studio Köerting. Trained as an interior architect and designer, Nasim has worked for a number of leading award-winning practices, including HASSELL and Softroom architects. At TOG, Nasim leads a team of in-house architects and designers, overseeing all of the business's creative output, including the planning of both new and refurbished work spaces. In her role, she also appoints and works collaboratively with external architecture practices to design and develop interior concepts and products for flexible work environments in every new work space that TOG opens.
Jenny Bergström, Project Manager Swedish Design Movement, The Swedish Institute
  • Jenny Bergström works as project manager at the Swedish Institute, where she is responsible for the governmental initiative Swedish Design Movement, a program that aims to profile Sweden as a design nation internationally and boosting export of sustainable products and services.

More about the webtalk

Swedish Design & Architecture Talks
The webtalk is part of Stockholm Design & Architecture Digital Talks at Stockholm Furniture & Light Fair City & Digital edition February 8-14 2021. 
You can find schedule and speakers here »