From Vaggeryd to Geneva

  • Company: Swedese
  • Export project: FN
  • Ciy/Country: Geneva, Switzerland.
  • Products: Furniture for office environments and conference rooms.

Storyn
When the UN in Geneva builds something new, it is Swedese from Småland that will be responsible for the interior design. Corona has shifted the timetable, but soon CEO Sonnie Byrling will have his furniture in Switzerland.
It all started already in 2016 when Swedese was selected to participate in a trade fair to show delegates from the UN what they had to offer for their new premises. The Swedish company remained until the next round and after the many thinnings that followed, in the end only Swedese remained and got the contract.
"I think they thought we were concrete and that we had good answers to their very tough demands and questions," says Sonnie Byrling. "Many of the rules that have come up about sustainability - both socially and in terms of environmental issues - have been formulated by the UN and we have always worked hard on just those things. Then I think we fought harder than the competitors to solve the task."
The UN furniture is mostly about standard products, but since the company has Swedese Studio, Swedese has worked with both adaptations and completely new furniture to meet the UN's more precise wishes. In the UN's new building, they move away from classic office environments with individual desks in exchange for creating a workplace with more opportunities for spontaneous meetings mixed with workplaces and conference rooms.

Countries/markets that Swedese exports to:
Argentina, Australia, Belgium, Brazil, Bulgaria, Chile, Cyprus, Denmark, Dubai, Egypt, Estonia, Finland, France, Greece, Hong Kong, India, Ireland, Iceland, Italy, Japan, Canada, China, Latvia, Lebanon, Lithuania, Malta, Monaco, the Netherlands, Norway, New Zealand, Poland, Portugal, Romania, Russia, Switzerland, Singapore, Spain, the United Kingdom, South Africa, South Korea, Taiwan, Thailand, the Czech Republic, Turkey, Germany, the United States and Austria.

Agents in Belgium, Denmark, France, Greece, Ireland, Italy, the Netherlands, Portugal, Switzerland, Spain, the United Kingdom, Germany and Austria.